Luxentra is a house of brands. TruClean is the first.
We created the name Luxentra to stand for what every brand under it will carry: quality, integrity, and a little luxury.
01 Partners
Eddie Fernandez
Founder & President, Operations
Eddie started his first business at 21 and has built four cleaning companies since. Years inside Marriott and Hilton set his standard: every space ready to welcome a guest.
Tyler Thom
Vice-President, Sales, Marketing & People
Tyler left the University of Toronto in October 2026 to lead Luxentra's sales, marketing, HR and back office full-time.
Charles Shifrin
Vice-President, Finance & Strategy
Charles brings over 15 years of hospitality leadership experience with Hilton across the U.S. and Canada. At Luxentra, he leads financial strategy and business planning.
02 TruClean
TruClean is our first brand, and it's built for commercial spaces: event venues and nightclubs, offices and TV studios, research labs where the equipment leaves no room for error. Builders call us to make their finished work shine. Our residential clients keep our standards sharp, one home at a time.
